Ten modules on the commercial side of running a dental practice — diary, enquiries, recalls, KPIs and growth — done ethically.
How the practice makes money: NHS and private income, costs, chair-time value and where revenue leaks.
Zoning, appointment lengths, gaps, double-booking and keeping every surgery productive.
Reminders, deposits, policies, short-notice lists and reducing the FTA rate.
Handling calls, emails and web enquiries so more new patients book — and turn up.
Recall systems, rebooking at the desk and winning back lapsed patients.
Tracking outstanding plans, quotes and consents, and following up without pressure.
The numbers that matter — FTA rate, utilisation, conversion, recall effectiveness, average value.
Chair utilisation, hourly rates, UDA delivery, private plans and the cost of empty time.
Experience, reviews, referrals, memberships and growing sustainably.
Professional standards, honesty, consent and transparency — commercial success without compromise.
A dental practice is a clinical business. Chairs that sit empty, enquiries that never convert, recalls that lapse and treatment plans that are never followed up cost far more than most teams realise — and every one of them is a front-desk, admin or management skill, not a clinical one.
Commercial Practice Skills gives receptionists, administrators, treatment coordinators and practice managers a shared, practical understanding of how the practice makes and loses money: commercial awareness, appointment and diary management, cancellation and failed-appointment management, new-patient enquiry and conversion, recall, rebooking and patient reactivation, treatment-plan administration and follow-up, the KPIs that matter, revenue and productivity awareness, patient retention and practice growth — and the ethical principles that keep all of it honest, patient-first and within professional standards.
Each module ends with a practice task, and the course finishes with a commercial action plan you present to your practice manager or principal.
Issued the moment you complete the final module. Every certificate lists the course aims and objectives, anticipated learning outcomes, the quality-assurance process and 10 CPD hrs — the elements required for verifiable CPD. Non-registrants can use it as CQC training evidence and for appraisals.
Based on 82 learner reviews · 4 shown
As a new practice manager this gave me the numbers I needed: utilisation, conversion, recall effectiveness. I built our first proper KPI dashboard straight from module seven.
I was worried "commercial" would mean pushy. It is the opposite — it is about running the diary properly, following plans up and being honest with patients. Our recall bookings are up and nobody has been pressured into anything.
Really practical. The new-patient enquiry scripts and the treatment-plan follow-up log are now standard at our desk.
Our failed-appointment rate dropped from 11% to under 5% within two months of the reception team completing the diary and cancellation modules. The KPI section finally made our monthly numbers make sense.
Immediately. Access opens the moment your order is confirmed and you can learn from any device, in any order, as many times as you like.
A short multiple-choice or scenario-based assessment at the end of the course with instant results. You can retake it as many times as you need at no extra cost.
Yes. Practices can buy multiple places on one invoice and receive a training matrix for CQC evidence. Contact us for team pricing.
Walk into your next inspection calm, organised and confident.
Lead a compliant, profitable and happy dental practice — the complete online programme.
Free 30-minute explainer: hours, cycles, PDPs, verifiable evidence and annual statements.
A free 45-minute introduction to life on the dental front desk.
Away right now — messages are answered the next working morning.
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